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Digital Transformation and Brand Protection
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"Digital Transformation and Brand Protection"

Critical strategies to combat brand infringement in a digital, mobile economy.

In an increasingly digital world, brand protection professionals need to fight a new breed of bad actors who are adept at using modern digital marketing methods.  Modern brand protection techniques and technology are key requirements for successfully battling infringement. 

 

Our e-guide helps you:

  • Align your brand protection efforts with your company’s digital transformation strategy.
  • Identify the composition of today’s digital attacks - and the bad actors behind them.
  • Implement a four-pronged approach to defeating organized networks of brand abusers.


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